ENGINEERING THE NEW FOCUS: SPECIALIST FORD DYNAMICS TEAM CREATES ADDICTIVE DRIVING QUALITY
DETROIT, Jan. 11, 2010 – Great driving quality will be at the heart of the next-generation Ford Focus making its debut at the 2010 North American International Auto Show. Delivering a car that is responsive and rewarding to drive – and extends the Focus reputation for leadership in driving quality – has been a critical objective for Ford’s global brand DNA.
In developing the new Focus, Ford called upon the expertise of a vehicle dynamics team that uses a unique approach to create the optimum balance of steering, handling and ride. During a 15-year period, this team has been responsible for a series of products that are widely recognized as setting the standard for driving dynamics in their segments.
Led by Norbert Kessing, manager of vehicle dynamics at Ford’s technical center in Merkenich, near Cologne, Germany, and a dedicated team at the company’s Lommel (Belgium) Proving Ground, these experienced engineers use a combination of advanced design tools and meticulous fine-tuning to ensure that steering and suspension systems deliver precise, agile and controlled characteristics that add up to great driving quality.
“We set a clear objective to deliver products that are great fun to drive but also offer a relaxed, refined and comfortable driving experience,” said Kessing.
“This is a very easy thing to say but very difficult to achieve consistently, so our first step was to translate these high-level goals into specific performance targets so that our engineers knew exactly what they were aiming for,” he added.
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