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FORD KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE, MARKET SHARE GAIN, THANKS TO PRODUCT LINEUP | Ford Motor Company Newsroom

2 February 2010, 1:13 pm

FORD KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE, MARKET SHARE GAIN, THANKS TO PRODUCT LINEUP

  • Ford, Lincoln and Mercury January sales up 24 percent versus year ago
  • Cars up 43 percent, crossovers up 20 percent, SUVs up 8 percent, trucks and vans up 14 percent
  • Ford brand sales up 26 percent, Lincoln up 16 percent and Mercury up 6 percent
  • Ford’s U.S. market share estimated at 16 percent, up 2 points versus year ago
  • Fleet customers are back in the market – and buying Ford; fleet sales more than doubled versus last January’s depressed levels
  • Retail sales were 5 percent lower following December’s 18 percent increase
  • New products drive Ford’s brand favorability and purchase consideration to record levels

DEARBORN, Mich., Feb. 2, 2010 – Higher sales for every brand and in every product category propelled Ford to a 24 percent sales increase in January versus a year ago.

via FORD KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE, MARKET SHARE GAIN, THANKS TO PRODUCT LINEUP | Ford Motor Company Newsroom.

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