FORD FUSION AND FUSION HYBRID CONTINUE MOMENTUM IN 2010; MORE THAN 60 PERCENT OF BUYERS NEW TO FORD
2010 Ford Fusion Hybrid
- Ford Fusion and Fusion Hybrid – America’s most fuel-efficient midsize sedan – are luring customers from other brands at a record pace with consideration from import shoppers at an all-time high
- Fusion sales to buyers new to Ford rose to 60 percent of total Fusion sales in February, up from 54 percent in January and 49 percent in 2009; Fusion Hybrid sales to buyers new to Ford increased to 82 percent last month from 70 percent in January and 63 percent in 2009
- Consumers want new features and smart technology, with half opting to buy high series models – Fusion Hybrid, Sport and SEL
DEARBORN, Mich., March 5, 2010 – The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.
The Fusion, redesigned in 2009, saw “conquest sales,” or sales to customers new to Ford, increase to 60 percent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.
Related articles
- Ford Fusion Hybrid is 2010 car of year (thestar.com)
- Ford Sweeps North American Auto Awards as Fusion Hybrid Takes Top Honors (dailyfinance.com)
- Ford Fusion Hybrid wins 2010 car of year award (seattletimes.nwsource.com)
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