McMahon Ford – St. Louis Ford Dealership – Ford Dealer

VIRGINIA TECH TRANSPORTATION INSTITUTE STUDY SHOWS FORD SYNC’S VOICE TECHNOLOGY HELPS DRIVERS KEEP EYES ON ROAD

• A new Virginia Tech Transportation Institute study lends further evidence that voice-controlled Ford’s SYNC® helps drivers minimize electronics-related distractions compared to manually operating hand-held cell phones and music players.
• The researchers found that participants took their eyes off the road an average of 10 times longer while manually selecting a song from their MP3 players compared to using SYNC’s voice commands

NEW YORK, April 9, 2010 – A new Virginia Tech Transportation Institute (VTTI) study lends further evidence that voice-controlled Ford SYNC® helps drivers minimize electronics-related visual distractions compared to manually operating hand-held cell phones and music.

The study by VTTI – to be released April 15 in Detroit at the Society of Automotive Engineers (SAE) World Congress during a panel discussion titled “Human Factors in Driving and Automotive Telematics” – supports the Institute’s growing body of research on driver distraction and as well as a similar Ford study in 2009.

In the new Ford-commissioned VTTI study, 21 drivers – age 19 to 51 who were familiar with SYNC – drove a Mercury Mariner while initiating a call, selecting music tracks and having phone conversations using the hands-free, voice controlled system. For the purpose of comparison, the participants also completed the same tasks manually using their own mobile phones and portable music players in the same vehicle.

via VIRGINIA TECH TRANSPORTATION INSTITUTE STUDY SHOWS FORD SYNC’S VOICE TECHNOLOGY HELPS DRIVERS KEEP EYES ON ROAD | Ford Motor Company Newsroom.

McMahon Ford
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