MyFord Touch with Eco-Route

• New MyFord Touch™ driver connect technology provides an array of real-time feedback on fuel efficiency performance that helps coach drivers to optimize their miles per gallon
• MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15 percent
• MyFord Touch launches this summer on the 2011 Ford Edge and will be available globally on the 2012 Ford Focus. MyLincoln Touch will be standard equipment on new Lincoln vehicles beginning with the 2011 Lincoln MKX

via NEW MYFORD TOUCH ‘COACHES’ DRIVERS TO IMPROVE FUEL EFFICIENCY; NAVIGATION ADDS ECO-ROUTE FEATURE | Ford Motor Company Newsroom.

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• Blue Oval adds fuel economy coach to MyFord Touch [w/video] (autoblog.com)
• Ford Unveils iPhone-Inspired MyFord And MyLincoln Interface Systems (motorauthority.com)
• myford touch (designboom.com)

McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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DEARBORN, Mich., March 8, 2010 – With the rapid convergence of in-car technology and the Internet, Ford Motor Company said today it is offering a suite of security features to protect the personal information of millions of Ford owners from the threat of computer hackers and viruses.

Protecting customers is critical as Ford moves to the forefront of in-car personal technology. Ford’s popular SYNC system allows owners to connect digital media players and Bluetooth-enabled mobile phones to their vehicle’s entertainment system and operate them with voice commands. The mobile phone also is a gateway to a number of Internet “cloud” services through SYNC’s Traffic, Directions and Information application that provides turn-by-turn directions, business searches and more.

As a result, Ford is adapting methods and technologies most often associated with the fast-paced IT world to secure its mobile device-to-car connections from unwanted entry. Think firewalls, virus protection and password-controlled access.

“Ford Motor Company delivers highly advanced technology and entertainment platforms that, just like a consumer’s laptop or smart phone, need to have security features built into it,” said Jim Buczkowski, director, Ford Electronics and Electrical Systems Engineering. “Consumers want and need to know that their personal or professional information in their vehicle is specific only to them.”

via FORD OFFERS SECURITY FEATURES TO PROTECT OWNERS PERSONAL INFORMATION AS CARS, INTERNET CONVERGE | Ford Motor Company Newsroom.

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• Ford Adds Security and Other Features to Sync System (gadgetwise.blogs.nytimes.com)

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• Ford Motor Company shares ranks with Google, Apple, Amazon and HTC on Fast Company magazine’s annual Top 10 list of the “Most Innovative” companies in Mobile technology
• As the only automaker to ever be featured on the Top 10 Mobile list, Ford was recognized for the industry-leading mobile device connectivity technology, SYNC and the new MyFord Touch driver interface
• 

  The 8-inch touch-screen center stack display is the key interface on MyFord Touch, shown here with audio and entertainment options active.

  Ford has been the convergence point for automotive and consumer electronics innovation collaborating with many mobile device manufacturers, software and app developers, and network providers

DEARBORN, Mich. Feb. 18, 2010 – What does Ford Motor Company have in common with Google, Apple, and Amazon? Ford shares a spot with them on Fast Company’s Top 10 list of “Most Innovative” companies in Mobile technology, and becomes the first automaker to ever be recognized in the category.

via FORD NAMED ONE OF FAST COMPANY’S TOP 10 “MOST INNOVATIVE COMPANIES” IN MOBILE TECHNOLOGY | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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2011 Ford Edge Sport

• The stylish and intuitive execution of the 2011 Ford Edge interior highlights the midsize crossover’s improved craftsmanship and materials, creating an inviting environment
• New MyFord Touch™ driver connect technology, which provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives, comes alive in the all-new interior of the 2011 Ford Edge
• Chrome accents and details as well as a tiered, waterfall-like design along the dashboard also highlight the all-new interior

CHICAGO, Feb. 10, 2010 – The all-new MyFord Touch driver connect technology is the focal point – literally and figuratively – of the new 2011 Edge. This available groundbreaking system allows customers seamless and easy access to media or vehicle information by scrolling through menus with simple touch or voice commands.

via NEW FORD EDGE INTERIOR DELIGHTS THE SENSES | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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MyFord Touch Instrument Panel

• Launching on the 2011 Ford Edge, the new MyFord™ driver connect technology redesigns the driver’s interface with the car, matching modern consumer electronics screens and controls that have become the standard for ease of use and rich graphic displays
• MyFord Touch organizes functions and settings with minimal menu layering for quick access – including personalization of relevant information to minimize driver distraction
• MyFord Touch interface and graphics are powered by the next generation of Ford SYNC®, built on Microsoft’s Windows Embedded Auto platform. Advances include improved voice recognition, more connectivity ports with SD card slot and WiFi capability

CHICAGO, Feb. 10, 2010 – MyFord Touch driver connect technology, launching on the 2011 Ford Edge, is designed to be powerful yet intuitive for drivers, blending strengths of the most proven interfaces in consumer electronics – including MP3 players and mobile phones – with a new generation of Ford’s award-winning SYNC system.

via MYFORD TOUCH DEFINES INTUITIVE DRIVER EXPERIENCE: ADVANCED CAPABILITIES VOICE-CONTROLLED NOW | Ford Motor Company Newsroom.

Ford SYNC is a factory-installed, in-car communications and entertainment system developed by Ford and Microsoft. It is based on the Microsoft Auto platform. The system is currently offered on 12 different Ford, Lincoln and Mercury vehicles in North America, starting with the 2008 model year.

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• An upgrade to the MyFord Touch™ system, MyFord Touch with Sony® Audio System adds a Sony-designed electronic finish panel with a high-gloss black finish and unique treatment of the touch-sensitive controls. The Sony panel is completely flat (except for the center knob), so the touch cells are executed as circular “landing zones” for the finger
• Touch-sensitive technology eliminates traditional buttons and switches for easier, customer-friendly operation; the touch cells create a tiny electrical field that the finger – even a thin-gloved one – breaks, causing the cell to go on or off like a traditional switch
• MyFord Touch with Sony Audio System is standard on the 2011 Ford Edge Limited and 2011 Ford Edge Sport

via PUT YOUR FINGER ON IT: TOUCH-SENSITIVE TECHNOLOGY HIGHLIGHTS UNIQUE AVAILABLE SONY CENTER PANEL | Ford Motor Company Newsroom.

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Ford Focus Named 'Most Significant" Vehicle at 2010 Detroit Auto Show By Autoweek Magazine

FORD FOCUS NAMED ‘MOST SIGNIFICANT’ VEHICLE AT 2010 DETROIT AUTO SHOW BY AUTOWEEK MAGAZINE

• The next-generation Ford Focus was named “Most Significant” vehicle at the 2010 North American International Auto Show Login to download images. Next-generation Ford Focus is named “Most Significant” vehicle of the 2010 North American International Auto Show NAIAS by the writers of AutoWeek Magazine and autoweek.com
• New Focus spearheads for Ford a new range of global C-cars based on a common platform underpinning up to 10 vehicles and 2 million units of annual production by 2012
• Stylish new range offers class-leading technologies, features and craftsmanship. It targets exceptional fuel economy and advances acclaimed levels of driving quality

DETROIT, Jan. 14, 2010 – The AutoWeek editorial staff has named Ford’s next-generation Focus the “Most Significant” vehicle of the 2010 North American International Auto Show. High praise indeed, considering the number of excellent cars and trucks at this month’s annual gathering in Detroit. The popular auto show hosted nearly 40 new vehicle premieres.

via FORD FOCUS NAMED ‘MOST SIGNIFICANT’ VEHICLE AT 2010 DETROIT AUTO SHOW BY AUTOWEEK MAGAZINE | Ford Motor Company Newsroom.

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• Ford Focus will feature company’s industry-leading new MyFord system using voice commands and intuitive controls to better connect drivers with personalized vehicle information, entertainment features and vehicle-enhanced Bluetooth-enabled mobile phones and PDAs
• MyFord employs familiar cell phone-style five-way buttons and clear LCDs to provide expanded information and help manage the functionality available to drivers
• MyFord is the next major Ford technology geared toward helping drivers complete their tasks while minimizing distractions
• Combined with SYNC®, the customizable MyFord in-vehicle experience will spread through the worldwide Ford lineup

via NEXT-GENERATION FORD FOCUS TO OFFER GROUNDBREAKING MYFORD TECHNOLOGY | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• Ford Motor Company was awarded the Popular Mechanics’ Editor’s Choice Award for its groundbreaking MyFord Touch™ driver connect technology at the 2010 International CES
• The announcement marks the third time Ford has received the Popular Mechanics’ Editor’s Choice Award for best new product, demonstrating Ford’s commitment to advanced technology
• MyFord driver connect technology redesigns the driver’s interface with the car, matching modern consumer electronics screens and controls that have become the standard for ease of use and rich graphic displays

via MYFORD DRIVER CONNECT TECHNOLOGY WINS POPULAR MECHANICS’ EDITOR’S CHOICE AWARD AT 2010 CES | Ford Motor Company Newsroom.

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• LAS VEGAS, January 9, 2010 – CNET editors today awarded Ford Motor Company a “Best of CES” award for MyFord Touch™ , the company’s new driver connect technology, in the car and GPS technology category.
• “At Ford, technology innovation is driven by what consumers want, enhancing the driving experience and adding real value,” said Derrick Kuzak, Ford group vice president, Global Product Development. “We’re proud to have MyFord Touch recognized by CNET, as it positions Ford amongst the leaders in consumer electronics innovation.”

via FORD WINS CNET “BEST OF CES” AWARD FOR HOTTEST CAR, GPS TECHNOLOGY AT 2010 INTERNATIONAL CES | Ford Motor Company Newsroom.

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• New MyFord Touch™ driver connect technology allows drivers to personalize many aspects of the in-car experience, including home screen, technology settings and convenience features
• Personalized settings can be saved via programmable keys, allowing each driver to have his or her settings automatically applied even when the vehicle is shared
• The 8-inch center stack LCD can display a custom home screen with programmable “hot buttons,” uploaded photos and common phone functions, navigation destinations, climate control settings and audio presets

via MYFORD TOUCH MAKES EASY VEHICLE PERSONALIZATION A REALITY | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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Reconfigurable instrument panel LCD screens integrate with central speedometer.

• New MyFord™ driver connect technology blends Ford signature in-vehicle features into a cohesive experience, featuring intuitive controls, more voice activation and interface personalization
• MyFord Touch^™ interface includes dual 4.2-inch LCD screens with corresponding five-way button steering wheel controls and an 8-inch touch screen all controlled by simplified SYNC^®voice commands
• Intuitive driver connect technology provides access to ever-expanding in-vehicle functionality while minimizing driver distraction and improving interior aesthetics
• MyFord driver connect technology launches this year on 2011 Ford Edge and goes global with availability on 2012 Ford Focus.  MyLincoln Touch will be standard equipment on new Lincolns beginning with 2011 Lincoln MKX

via FORD INTRODUCES SIGNATURE INTERIOR EXPERIENCE: MYFORD TOUCH DRIVER CONNECT TECHNOLOGY | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• Ford SYNC® application programming interface (API) allows SYNC to harness the power of smartphone mobile operating systems to access and control apps in Ford, Lincoln and Mercury vehicles
• Orangatame’s OpenBeak (formerly TwitterBerry), Pandora Internet music service and Stitcher “smart radio” apps are the first SYNC-enabled mobile applications to use the new SYNC open API
• SYNC-enabled applications were created by partners in as little as three days using SYNC software development kits, marking a new era where apps can be delivered in weeks, rather than months or years

via OPENBEAK, PANDORA AND STITCHER ARE FIRST TO USE FORD SYNC API, BRINGING TWITTER, INTERNET RADIO CONTROL INTO VEHICLES | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• SYNC® voice-activated capabilities simplified through refined “voice engine,” powered by Nuance, allowing drivers to accomplish more tasks using fewer commands, more natural language structure
• More than 10,000 first-level commands are now recognized by SYNC, helping drivers unfamiliar with the system more easily navigate its functions and control additional systems
• SYNC syntax has been simplified; drivers no longer need to request “phone” prior to the command “Call [name]”; SYNC now recognizes the “call” command as a phone function

via IMPROVING THE CONVERSATION WITH YOUR CAR: FORD REFINES SYNC VOICE ENGINE FOR MORE FLEXIBILITY | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• Ford adds more capability to SYNC® Traffic, Direction & Information app with ‘Send to SYNC’ feature allowing drivers to visit leading mapping Web site MapQuest and have a destination sent to their Ford vehicle
• Drivers can download the destination information into the vehicle via their mobile phones
• Send to SYNC launches later this year and will be available for existing 2010 SYNC-equipped Ford vehicles, with no additional hardware or costs required

via FORD’S NEW ‘SEND TO SYNC’ SERVICE LETS USERS BEAM DESTINATIONS FROM MAPQUEST TO CAR | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• New MyFord TouchTM driver connect technology features WiFi receiver and Ford-developed built-in web browser for internet access while parked
• Next-generation SYNC® system also creates mobile WiFi hotspot for passenger use by leveraging customer’s USB mobile broadband modem plugged into system’s Media Hub
• WiFi capability will be standard on vehicles equipped with MyFord Touch with no additional hardware or subscriptions required beyond the user-supplied mobile broadband modem

via FORD SYNC CONNECTS CAR WITH INTERNET: NEW WIFI RECEIVER, BUILT-IN WEB BROWSER, MOBILE HOTSPOT | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• Navigation features will be standard on all Ford vehicles with MyFordTM and SYNC® with no extra hardware upgrades needed, making Ford the first automaker to compete with offerings from the hand-held navigation market
• MyFord vehicle interface will have basic graphical turn-by-turn directions standard, with full map-based navigation delivered by Secure Digital (SD) card, eliminating the need for expensive, specialized navigation DVD drives and displays
• Map-based SD card navigation builds on current SYNC Traffic, Directions & Information application, which delivers personalized traffic reports, precise turn-by-turn directions and up-to-date information including business listings, news, sports and weather – without the need for built-in navigation systems

via FORD MAKES NAVIGATION STANDARD ON MYFORD, SYNC-EQUIPPED VEHICLES | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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