• Ford, Lincoln and Mercury April sales totaled 162,996, up 25 percent versus year ago; retail sales were up 32 percent, and fleet sales were up 13 percent
• Ford brand sales up 26 percent versus year ago, Lincoln up 22 percent and Mercury up 19 percent
• Ford cars up 10 percent versus year ago, utilities up 33 percent and trucks up 38 percent
• Ford Fusion, Escape, Flex and Transit Connect set sales records
• Ford, Lincoln and Mercury year-to-date sales totaled 591,592, up 34 percent versus year ago
• Ford gains retail market share for the 18th time in the last 19 months, as more buyers turn to Ford’s fresh lineup of high-quality, fuel-efficient vehicles

DEARBORN, Mich., May 3, 2010 – Ford continued to post strong sales and market share gains in April, with Ford, Lincoln and Mercury dealers delivering 162,996 new vehicles in April – a 25 percent increase versus a year ago. It marks the fifth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 591,592, up 34 percent.

In April, Ford retail sales were up 32 percent versus a year ago, and Ford gained retail market share for the 18th time in the last 19 months. Fleet sales were up 13 percent. Ford is benefiting from a fresh lineup of new, high-quality, fuel-efficient vehicles delivering industry-leading levels of safety and smart design.

via FORD’S U.S. APRIL SALES UP 25 PERCENT; FIFTH STRAIGHT MONTH FORD SALES HAVE INCREASED MORE THAN 20 PERCENT | Ford Motor Company Newsroom.

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• Ford Sales Surge in December (dailyfinance.com)
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DEARBORN, April 19, 2010 – Ford Motor Company now has the highest customer satisfaction with vehicle quality among all major automakers, a new consumer research study shows.

Eighty-four percent of customers who purchased 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, a 4 percentage point improvement since the fourth quarter of 2009, according to the first quarter Global Quality Research System (GQRS) study conducted for Ford by RDA Group of Bloomfield Hills, Mich.

With the improvement, Ford’s customer satisfaction scores are now significantly higher than all other full-line automotive manufacturers, including Asian and European automakers, according to the study.

The study also showed Ford has the fewest number of vehicle defects or “things gone wrong” among all full-line manufacturers in the first three months of ownership. Owners of 2010 model Ford, Lincoln and Mercury owners reported 1,107 TGWs per 1,000 vehicles — an 8 percent improvement compared to last year.

“To become the No. 1 automaker in terms of customer satisfaction with vehicle quality is amazing accomplishment and testament to the whole company’s commitment to quality,” said Bennie Fowler, Ford group vice president, Global Quality. “All the third parties studies are showing the same thing – Ford now has world-class quality.”

As Ford’s quality has improved, it has reduced warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in every major business region around the world in the past three years.

“Ford has proven its commitment to quality by demonstrating steady improvements through consistency and discipline.” said Donald Pietrowski, president, RDA Group. “Those improvements are clearly reflected in rising customer satisfaction with its products.”

Ford captured eight segment leaders in customer satisfaction, TGW or both. Notably, Fusion Hybrid owners now report 93 percent satisfaction with the quality of their vehicle while 92 percent of Taurus owners are satisfied.

via FORD NOW HAS INDUSTRY’S HIGHEST CUSTOMER SATISFACTION WITH QUALITY, NEW SURVEY SHOWS | Ford Motor Company Newsroom.

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• Ford Motor Company, host company of the 2010 SAE World Congress, outlines plans to introduce three new four-cylinder engines in North America in the next year to meet customer demand for fuel efficiency
• Ford will provide the most comprehensive lineup of products and powertrains of any automaker for the conference’s expanded ride-and-drive sessions
• Ford speakers at SAE World Congress include Bill Ford, executive chairman, and Paul Mascarenas, vice president of Engineering Global Product Development and general chairman of the 2010 SAE World Congress; several other senior company executives will participate in panel discussions

DETROIT, April 8, 2010 – Stepping up to meet rising consumer demand for smaller and more fuel-efficient engines, Ford Motor Company announced today it plans to introduce three new four-cylinder advanced technology power trains in the next year.

The three new engines joining Ford’s portfolio include a 1.6-liter Twin Independent Variable Camshaft Timing (Ti-VCT) Sigma I-4, a 2.0-liter direct-injection Ti-VCT Duratec® I-4 and a 2.0-liter Ti-VCT EcoBoost™ I-4.

The new powertrains will be just some of the topics Ford will discuss at SAE World Congress, where it is serving as host company and will offer show attendees firsthand experiences behind the wheel of several of its new vehicles. The conference kicks off on Tuesday, April 13.

“The SAE World Congress has always been a unique opportunity to showcase our R&D and debate and discuss the application of new technologies, such as our growing family of high-tech four-cylinder engines,” said Paul Mascarenas, Ford vice president of Engineering Global Product Development and general chairman of the 2010 SAE World Congress. “But nothing brings innovation to life better than getting behind the wheel and experiencing it firsthand. This year we are going to let our vehicles and powertrain technologies do some of the talking for us.”

The nation’s premier automotive engineering conference will include expanded ride-and-drive sessions during the three-day gathering. Ford is offering up the most comprehensive lineup of products and powertrains for test drives. Included are:

• Ford Taurus SHO, with the award-winning 3.5-liter EcoBoost V-6 engine
• Ford Fusion Hybrid, 2010 North American Car of the Year
• 2011 Ford Mustang, featuring the all-new all-aluminum 3.7-liter Ti-VCT V-6
• Ford Transit Connect commercial van with fuel-efficient 2.0-liter Duratec DOHC I-4
• A test version of Ford Focus Electric, being presented by Magna International, Ford’s vehicle development supplier and 2010 SAE World Congress Tier 1 Strategic Partner

ntroduce three new four-cylinder engines in North America in the next year to meet customer demand for fuel efficiency

via FORD TO HIGHLIGHT NEW FUEL-EFFICIENT ENGINES, PROVIDE SPECIAL TEST DRIVES AT SAE WORLD CONGRESS | Ford Motor Company Newsroom.

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• Ford’s EcoBoost a real “Ego”Boost (geardiary.com)

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NEW YORK, March 31, 2010 – For decades, the automobile battery was an essentially static technology, but it’s no longer being taken for granted. Battery technology is now in a starring role in the development of a new generation of electrified vehicles.

But today’s batteries are a far cry from the humble lead-acid battery used for a century in the automobile. The 12-volt lead-acid battery used in traditional automotive applications is rapidly giving way to sophisticated, higher energy and power batteries as the automobile industry shifts further toward electrification.

The advent of hybrid electric vehicles spawned a new generation of batteries, making nickel metal hydride (Ni-MH) batteries the energy storage technology of choice. The nickel used in these batteries is lighter than lead, helping the battery deliver twice the power output for the weight as lead-acid batteries, but the cost of Ni-MH batteries is high – four times that of lead acid. Automakers already believe they have tapped most of the potential of Ni-MH technology and are moving rapidly toward Lithium-ion technology.

Lithium-ion batteries are commonplace in the world of consumer electronics. They’re lighter and more energy dense than other types of batteries, making them ideal for laptop computers, mobile phones and other portable devices.

That makes lithium-ion technology even better for use in cars of the future, right?

via THE CAR BATTERY: FROM THE SHADOWS TO STARDOM | Ford Motor Company Newsroom.

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• Ford’s global electrification strategy will deliver a suite of five new electrified vehicles for differing customer needs in North America and Europe by 2013 and build on the company’s overall vision of offering the widest possible range of fuel-efficient, low-emission technological solutions
• The plan includes the Transit Connect Electric light commercial vehicle, the Focus Electric passenger car, a plug-in hybrid electric vehicle and two next-generation lithium-ion battery powered hybrid electric models
• Ford is working with leading technology suppliers, utility partners and international governments to accelerate commercialization of electrified vehicles

NEW YORK, March 31, 2010 – The drive toward broad commercialization of electric vehicles intensified today as Ford Motor Company and Microsoft jointly introduced a new way for consumers to manage their energy use if they choose to plug in their next vehicle.

Microsoft’s Hohm software application, which allows customers to connect to their local utility provider to better understand and manage their home’s energy usage, is the latest component in Ford’s global electrification plans, and further demonstrates the company’s commitment to working with technology leaders to prepare consumers for a future with electric vehicles.

Ford’s global electrification strategy includes plans to produce five full electric or hybrid vehicles in the compact, midsize and light commercial segments for the North American market by 2012 and European markets by 2013.

via COLLABORATION IS KEY TO FORD’S GLOBAL ELECTRIFIED VEHICLE PLANS | Ford Motor Company Newsroom.

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• New York Auto Show: Ford Transit Connect Electric (wheels.blogs.nytimes.com)

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2010 Ford Fusion Hybrid

• Ford Fusion and Fusion Hybrid – America’s most fuel-efficient midsize sedan – are luring customers from other brands at a record pace with consideration from import shoppers at an all-time high
• Fusion sales to buyers new to Ford rose to 60 percent of total Fusion sales in February, up from 54 percent in January and 49 percent in 2009; Fusion Hybrid sales to buyers new to Ford increased to 82 percent last month from 70 percent in January and 63 percent in 2009
• Consumers want new features and smart technology, with half opting to buy high series models – Fusion Hybrid, Sport and SEL

DEARBORN, Mich., March 5, 2010 – The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.

The Fusion, redesigned in 2009, saw “conquest sales,” or sales to customers new to Ford, increase to 60 percent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.

via FORD FUSION AND FUSION HYBRID CONTINUE MOMENTUM IN 2010; MORE THAN 60 PERCENT OF BUYERS NEW TO FORD | Ford Motor Company Newsroom.

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• Ford Fusion Hybrid is 2010 car of year (thestar.com)
• Ford Sweeps North American Auto Awards as Fusion Hybrid Takes Top Honors (dailyfinance.com)
• Ford Fusion Hybrid wins 2010 car of year award (seattletimes.nwsource.com)

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• Partnering with top-ranked national and international universities, the Ford “Atoms to Engines” team challenged skeptics to develop the world’s first virtual materials modeling prediction tool that allows the team to simulate the microstructures of a material before the first prototype is built.
• The Atoms to Engines team blends engineering and science to develop physics-based computer models that predict how properties and materials will behave and change during the manufacturing process.
• Building these computer models integrates the study of product performance, manufacturing and materials; in some cases it requires analyzing metals down to their atomistic level.
• The result? Components that are more durable and efficiently constructed, which saves the company considerable development time and money. In fact, the process is estimated to save Ford between $2 and $5 million a year in reducing test requirements and product development time.

via FORD SCIENTISTS WORK TO PERFECT QUALITY AND PERFORMANCE OF VEHICLE PARTS ATOM BY ATOM | Ford Motor Company Newsroom.

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• Ford, Lincoln and Mercury January sales up 24 percent versus year ago
• Cars up 43 percent, crossovers up 20 percent, SUVs up 8 percent, trucks and vans up 14 percent
• Ford brand sales up 26 percent, Lincoln up 16 percent and Mercury up 6 percent
• Ford’s U.S. market share estimated at 16 percent, up 2 points versus year ago
• Fleet customers are back in the market – and buying Ford; fleet sales more than doubled versus last January’s depressed levels
• Retail sales were 5 percent lower following December’s 18 percent increase
• New products drive Ford’s brand favorability and purchase consideration to record levels

DEARBORN, Mich., Feb. 2, 2010 – Higher sales for every brand and in every product category propelled Ford to a 24 percent sales increase in January versus a year ago.

via FORD KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE, MARKET SHARE GAIN, THANKS TO PRODUCT LINEUP | Ford Motor Company Newsroom.

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• Ford will invest another $450 million in Michigan as part of the company’s aggressive electric vehicle plan
• Engineering, production and launch of new electrified vehicles, battery systems and hybrid transaxles will create up to 1,000 new jobs in Michigan
• Ford will build a next-generation hybrid vehicle and plug-in hybrid vehicle at Michigan Assembly Plant beginning in 2012 – in addition to producing the new Ford Focus and Focus Electric at Michigan Assembly in 2010 and 2011, respectively
• Ford will design advanced lithium-ion battery systems for the next-generation hybrid in Michigan and move production of battery packs from Mexico to Michigan
• State of Michigan tax credits enabled Ford’s electric vehicle investment

DETROIT, Jan. 11, 2010 – Ford Motor Company today announced it will invest an additional $450 million in its aggressive electric vehicle plan, paving the way to build a next-generation hybrid and plug-in hybrid vehicle in Michigan beginning in 2012 and creating 1,000 new jobs.

via FORD INVESTS $450 MILLION MORE IN ELECTRIC VEHICLES; NEXT-GENERATION HYBRID, PLUG-IN HYBRID AND NEW BEV WILL BE PRODUCED AT MICHIGAN ASSEMBLY PLANT | Ford Motor Company Newsroom.

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DETROIT (CNNMoney.com) — After finishing off an enviable year for a domestic automaker, Ford Motor Co. won both the North American Car and Truck of the Year Awards presented Monday at the start of Detroit’s North American International Auto Show.

The Ford Fusion Hybrid sedan won Car of the Year and the Ford Transit Connect van won Truck of the Year.

“Winning both of these prestigious awards is confirmation that the ONE Ford plan is working, delivering industry-leading products for our customers,” said Mark Fields, president of Ford’s Americas division.

One Ford is CEO Alan Mulally’s plan to have Ford sell largely the same vehicles in all major global markets rather than the previous method of designing and building entirely different cars for different markets.

Ford was the only automaker to gain market share last year, in large part because it was the only one not to be forced into bankruptcy.

But Ford is also gaining based on improved reliability and fuel economy. Consumer Report recently lauded Ford for acheving “world class” dependability in its cars. Here at the Detroit Auto Show, shortly after this announcement was made, Ford unveiled a new version of its Ford Focus compact car.

Any all-new or substantially redesigned passenger vehicle that entered the North American market in calendar year 2009 is eligible for the award. The vehicles are voted on by a jury of 49 prominent automotive journalists from the United States and Canada.

via CNN Ford sweeps Detroit Auto Show awards – Jan. 11, 2010.

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• Ford swept the North American Car and Truck of the Year awards today at the North American International Auto Show (NAIAS), winning both prestigious awards for the 2010 Ford Fusion Hybrid and the 2010 Ford Transit Connect, respectively
• It is the third time in 17 years that one manufacturer has won both awards
• The Ford Fusion Hybrid is America’s most fuel-efficient midsize sedan with an EPA-estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway
• The Transit Connect is an industry-exclusive vehicle developed to be a smart new choice for small business owners; it offers double the fuel economy of full-size vans, generous and accessible cargo space, and the agility and maneuverability to operate in crowded urban areas

via FORD SWEEPS NORTH AMERICAN CAR AND TRUCK OF THE YEAR AWARDS | Ford Motor Company Newsroom

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Dan Dinzebach
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• Ford, Lincoln and Mercury December sales up 33 percent versus a year ago; highest sales month since May 2008
• Ford posts first full-year market share gain since 1995; December marks the 14th time in 15 months that Ford increased retail market share
• Record December sales delivered for Fusion up 83 percent and Escape up 75 percent ; Fusion sets new full-year sales record 180,671; Escape full-year sales 173,044 second best ever
• Ford’s F-Series tops best-seller lists again with December sales of 48,209 up 16 percent and full-year sales of 413,625;  F-Series has been the best-selling truck in America for 33 years in a row and the best-selling vehicle, car or truck, for 28 years in a row
• New products drive Ford’s brand favorability and purchase consideration to record highs

via FORD CAPS 2009 WITH 33 PERCENT SALES INCREASE, FIRST FULL-YEAR MARKET SHARE GAIN SINCE 1995 | Ford Motor Company Newsroom

McMahon Ford
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Dan Dinzebach
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• Ford Motor Company is the only automaker to use the same type of motion-capture software in its virtual engineering labs as Hollywood employs to create such motion pictures as “Avatar,” “Lord of the Rings,” “Cloudy with a Chance of Meatballs” and “Polar Express”
• Ford uses motion-capture software for a variety of automotive applications including the study of human movement for better ergonomics, immersive virtual driving experiences, and virtual manufacturing
• The technology is the latest innovation at Ford to help engineers optimize vehicle design, comfort and ergonomics. The work from this technology is being applied to future products

via FORD USES HOLLYWOOD MOTION-CAPTURE SOFTWARE BEHIND ‘AVATAR’ TO IMPROVE VEHICLE DESIGNS | Ford Motor Company Newsroom

McMahon Ford
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Dan Dinzebach
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• The projected resale value of 2010 Ford, Lincoln and Mercury vehicles after 36 months in service increased by an average of $1,310 per vehicle compared to the 2009 model year – the industry’s largest increase among full-line manufacturers
• The improvement allowed Ford to narrow the residual value gap with leading Asian automakers and maintain its advantage over U.S.-based automakers
• The 2010 Ford Fusion is expected to bring customers $687 more than the 2010 Toyota Camry after 36 months in service; the residual value of the 2010 Ford Flex commands an $1,800 premium over the Toyota Highlander
• Improved quality, new features and popular redesigned products are helping to boost Ford’s residual values. Ford improved more than any other automaker in ALG’s Perceived Quality Survey released in the fall of 2009
• Compete Inc., a Massachusetts research firm that studies online car shopping, says Ford has surpassed Toyota in customer consideration for the first time since it began tracking such data in 2002. Compete data show Ford surpassed Toyota in customer consideration in September, October and November

via FORD VEHICLE RESIDUAL VALUES RISE $1,300 ON AVERAGE FROM 2009 TO 2010 MODEL YEAR; INDUSTRY’S LARGEST GAIN | Ford Motor Company Newsroom

McMahon Ford
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Dan Dinzebach
Internet Sales Manager

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• Ford Motor Company has already set a record for annual hybrid sales of 31,000 hybrids through November, eclipsing the previous high in 2007. Ford hybrid sales are up 67 percent this year while overall industry hybrid sales were down 11 percent through November
• Ford’s hybrid sales were strengthened by the debut of the new Ford Fusion Hybrid and Mercury Milan Hybrid, the most fuel-efficient mid-size sedans on the road at 41 mpg in the city and 36 mpg on the highway
• Fusion Hybrid has received numerous third-party endorsements including Motor Trend’s Car of the Year Award and Car and Driver “10 Best” cars for 2010

via FUSION HELPS FORD SET NEW RECORD FOR HYBRID SALES, BUCKING INDUSTRYWIDE DIP IN HEV DEMAND | Ford Motor Company Newsroom

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Dan Dinzebach
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Ford Flex

FORD FLEX AND FORD FUSION HYBRID NAMED 2010 ALL-STARS BY AUTOMOBILE MAGAZINE.

• The 2010 Ford Flex and the award-winning 2010 Ford Fusion Hybrid have been named 2010 All-Stars by AUTOMOBILE Magazine, one of Americas leading automotive lifestyle publications
• This is the second consecutive All-Star win for the Ford Flex, which was described by AUTOMOBILE Magazine as “one of the best-handling full-size crossovers on the market”
• According to AUTOMOBILE Magazine, the Ford Fusion Hybrid stands out as an All-Star because it doesnt drive like a hybrid
• 2009 has been a banner year for the 2010 Fusion Hybrid; the vehicle received this years prestigious MOTOR TREND Car of the Year® award, was honored as one of CAR and DRIVER magazines “10Best” cars for 2010 and is a finalist for North American Car of the Year

via FORD FLEX AND FORD FUSION HYBRID NAMED 2010 ALL-STARS BY AUTOMOBILE MAGAZINE | Ford Motor Company Newsroom

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Dan Dinzebach
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• Next-generation SYNC® system to incorporate in-car WiFi system powered by customer’s USB mobile broadband modem, turning entire car into hot spot
• New capability will be standard on select SYNC-equipped vehicles with no additional hardware or subscriptions required beyond the user-supplied mobile broadband modem
• Standard WiFi Protected Access 2 (WPA2) security protocols will be in force, and only owner-permitted devices will be able to access the network, helping ensure secure, robust connectivity for in-car users

via FORD SYNC GOES WIFI TURNING CAR INTO MOBILE INTERNET HOT SPOT FOR PASSENGERS WHILE ON THE GO | Ford Motor Company Newsroom

McMahon Ford
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Dan Dinzebach
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DEARBORN, Mich., Dec. 16, 2009 – Human touch is highly subjective and complex, making it difficult to replicate in a lab. So designers of vehicle interiors have historically relied on direct feedback from customers to determine which visual and tactile interior environments pleased most people. However, the results were unscientific and sometimes resulted in customers feeling unsatisfied and uninspired by their driving experience.

via FORD ENGINEERS IMITATE HUMAN TOUCH THROUGH A ROBOT NAMED RUTH | Ford Motor Company Newsroom

McMahon Ford
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Dan Dinzebach
Internet Sales Manager

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• The projected resale value of 2010 Ford, Lincoln and Mercury vehicles after 36 months in service increased by an average of $1,310 per vehicle compared to the 2009 model year – the industrys largest increase among full-line manufacturers
• The improvement allowed Ford to narrow the residual value gap with leading Asian automakers and maintain its advantage over U.S.-based automakers
• The 2010 Ford Fusion is expected to bring customers $687 more than the 2010 Toyota Camry after 36 months in service; the residual value of the 2010 Ford Flex commands an $1,800 premium over the Toyota Highlander
• Improved quality, new features and popular redesigned products are helping to boost Fords residual values. Ford improved more than any other automaker in ALGs Perceived Quality Survey released in the fall of 2009
• Compete Inc., a Massachusetts research firm that studies online car shopping, says Ford has surpassed Toyota in customer consideration for the first time since it began tracking such data in 2002. Compete data show Ford surpassed Toyota in customer consideration in September, October and November

via FORD VEHICLE RESIDUAL VALUES RISE $1,300 ON AVERAGE FROM 2009 TO 2010 MODEL YEAR; INDUSTRYS LARGEST GAIN | Ford Motor Company NewsroomMcMahon Ford
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• Ford Motor Company records the largest increase in fuel economy gains and CO2 emission reductions over the past five years, according to Environmental Protection Agency
• Incremental engineering solutions – ranging from aerodynamic enhancements and weight reduction to energy management and mechanical improvements – have significantly contributed to Ford’s fuel economy gains
• EcoBoost, the cornerstone of Ford’s sustainability strategy, debuted in 2009 with a strong take rate; 2010 marks introduction of four-cylinder EcoBoost
• Ford to deliver 30 new powertrains over next two years to increase fuel efficiency
• Ford brings battery system design and development in house as part of core competency to meet aggressive electrification strategy; on target to deliver new electrified products to market

via FORD LEADS THE INDUSTRY ON FUEL ECONOMY IMPROVEMENT, DRIVEN BY POWERTRAIN ADVANCEMENTS | Ford Motor Company Newsroom

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Dan Dinzebach
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