“The sweltering heat and humidity conditions of Dubai have helped us develop a better Explorer,” said Chief Engineer for Vehicle Engineering Don Ufford. “With midday temperatures pushing 125 degrees Fahrenheit – aggravated by high humidity near the sea coast – Dubai represents an ideal environment to test and validate vehicle performance in some of the world’s most extreme conditions.”

Ufford and his team make the trek to Dubai for more than the opportunities that are inherent in the extreme-condition testing the humid desert climate provides. They are here to listen to customers, too

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DEARBORN, Mich., Sept. 3, 2010 – The wealth of available class-exclusive features added to the 2011 Ford Edge include driver assistance technologies that bring peace of mind.

Leading the safety technology for the popular midsize crossover is Ford Motor Company’s exclusive AdvanceTrac with RSC. This electronic stability control system helps maintain a driver’s intended path by measuring side-to-side yaw through steering angle, lateral acceleration and yaw rate sensors and automatically making braking and throttle adjustments.

When wheel slip is sensed, AdvanceTrac reduces engine torque and applies selected brakes. RSC is an additional vehicle control software module that monitors and helps control vehicle roll rate.

“With class-exclusive safety technology and solid unibody construction, the 2011 Ford Edge will continue to be a leader in safety,” said Elaine Bannon, Edge chief engineer. “For families who place a premium on safety, the new Edge features several new available technologies that can help avoid an accident.”

via CLASS-EXCLUSIVE TECHNOLOGIES HELP KEEP 2011 FORD EDGE A SAFETY AND SECURITY LEADER | Ford Motor Company Newsroom.

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DEARBORN, Mich., Aug. 25, 2010 – The 2011 Ford Fiesta is the first mini-car to earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) since the introduction of a new roof strength test. The award applies to vehicles built after July 2010. The Fiesta is the eighth Ford Motor Company vehicle to earn the Institute’s top designation – breaking a tie with Toyota for the most “Top Safety Picks” of any automaker.

Fiesta’s extensive use of high-strength steels, Trinity front crash structure, Side Protection And Cabin Enhancement (SPACE) Architecture® and advanced airbag technologies helped the car perform well in IIHS testing. Fiesta’s energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. Plus, it features the most standard airbags in its segment, as well as standard electronic stability control – a must-have feature for Top Safety Pick eligibility.

via SMALL IS SAFE: FORD FIESTA EARNS 2010 TOP SAFETY PICK | Ford Motor Company Newsroom.

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Dearborn, Mich., Aug. 18, 2010 – The Boss 302 is back, and the Ford display at the Woodward Dream Cruise is the perfect place to check out Ford’s latest pony car, the recently unveiled 2012 Mustang Boss 302. The Boss 302, along with the track-ready Boss 302 Laguna Seca, will greet visitors to the Ford display in Ferndale, Mich.

Ford employees are also getting in on the fun, bringing an anticipated 10 original Boss Mustangs for display.

But that’s not the only Mustang eye-candy. Mustang Alley will showcase more than 500 Mustangs – one of the largest gatherings of Mustangs in the country. The Ford display, which extends more than a mile along 9 Mile Road, also includes the 2011 Mustang GT with the all-new 412-horsepower 5.0-liter engine.

via ALL-NEW MUSTANG BOSS 302 TAKES CENTER STAGE AT ANNUAL WOODWARD DREAM CRUISE | Ford Motor Company Newsroom.

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1. LAGUNA SECA PACKAGE TAKES NEW 2012 FORD MUSTANG BOSS 302 TO TRACK-READY CONDITION | Ford Motor Company Newsroom LAGUNA SECA PACKAGE TAKES NEW 2012 FORD MUSTANG BOSS 302...
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• After one year in service, the hot-selling 2010 Ford Taurus is posting a resale value increase of 39 percent – or $7,100 – over the 2009 model
• Resale value of 2010 Ford Taurus now surpasses that of the 2010 Toyota Avalon by $2,500
• Key contributors to the residual value improvement are the design, quality, customer satisfaction and state-of-the-art technology offered with the 2010 Ford Taurus

DEARBORN, Mich., Aug. 16, 2010 – After one year in service, the hot-selling 2010 Ford Taurus is commanding impressive results at auction, posting an average 39 percent increase in resale value – or $7,100 – over the 2009 model.

The huge leap reflects the strong appeal of Ford’s full-size sedan, according to Rose Peng, manager, Global Lifecycle Analytics Department (GLAD).

“The successful product launch of the 2010 Ford Taurus coupled with the vehicle’s best-in-class quality, upscale design and state-of-the-art technology has resulted in a sharp improvement for the brand,” she said, adding that the resale value of the new Taurus after one year now surpasses that of one of its strongest competitors, the 2010 Toyota Avalon.

via 2010 FORD TAURUS RESALE VALUE JUMPS 39 PERCENT | Ford Motor Company Newsroom.

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2012 Mustang Boss 302

• The Boss returns! Limited production 2012 Mustang Boss 302 set to become the quickest, best-handling straight-production Mustang ever offered by Ford, based on the world-class foundation provided by the 2011 Mustang GT
• Boss upgraded in nearly every vehicle system; engine output, brakes, suspension, interior and exterior all examined to optimize weight, aerodynamics and track performance
• Full Mustang team effort results in a comprehensive re-engineering available only through the factory; new Boss is not a package that can be purchased out of a catalog or achieved through tuning or aftermarket parts
• Limited-production track-oriented Boss 302 Laguna Seca model expands on Boss racing aspirations, deleting rear seat and adding race-ready suspension and aerodynamic treatments

MONTEREY, Calif., Aug. 13, 2010 – Ford gave the green light only once before: In 1968, management approved a special Mustang – a car that sacrificed nothing in its quest to be the best all-around road-going performance machine ever created by Ford Motor Company. That car became the 1969 Mustang Boss 302, and it remains one of the world’s most sought-after examples of American performance.

Forty-two years later, Ford has given the green light again.

via THE BOSS IS BACK: 2012 FORD MUSTANG BOSS 302 BRINGS ROAD RACING LEGEND BACK TO THE STREETS | Ford Motor Company Newsroom.

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• Laguna Seca package pares the race-inspired 2012 Mustang Boss 302 down to its essential elements, with aggressive suspension, chassis and aerodynamic tuning creating a ready-for-racing Boss
• Ford Mustang team members developed the package to provide weekend racers with a factory track car that could be driven to the course, take the win, then driven back home again
• R-compound tires, rear seat-delete, aggressive front splitter for track use, and rear spoiler and rear cross-car bracing shave seconds off track times and boost lateral acceleration to 1.03 g

MONTEREY, Calif., Aug. 13, 2010 – How do you amp up a performance car package as complete as the new 2012 Mustang Boss 302 – already a street-legal race car in its own right? Pull out everything that doesn’t make it go faster and add in more of what does. The result is the limited-production Laguna Seca package – the ultimate 2012 Boss, named to commemorate the first-place Boss 302 finish at the 1970 Trans-Am series opener.

“The Laguna Seca package puts a race-ready version of the new Mustang Boss 302 directly into enthusiasts’ hands,” said Mark Fields, Ford president of The Americas. “Laguna Seca isn’t intended for Boss buyers who simply want an exhilarating daily driver. Think of it like a factory-built race car, which we hope avid racers and track-day fans are going to love.”

Boss Laguna Seca builds on the bumper-to-bumper improvements found on the standard Boss while further stiffening the chassis and installing an aerodynamics package carried over almost in its entirety from the Ford Racing Boss 302R.

via LAGUNA SECA PACKAGE TAKES NEW 2012 FORD MUSTANG BOSS 302 TO TRACK-READY CONDITION | Ford Motor Company Newsroom.

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• 2012 Ford Mustang Boss 302 engine delivers 440 horsepower and 380 ft.-lbs. of torque without the aid of forced induction
• Purpose-built Boss engine is based on production 2011 Mustang GT 5.0-liter DOHC V8, heavily modified with unique, Boss-specific parts to withstand all-day thrashing
• Revised intake, CNC-machined heads, lightened valvetrain and strengthened reciprocating assembly result in a race-proven engine meeting production durability standards

MONTEREY, Calif., Aug. 13, 2010 – The all-new 5.0-liter dual-overhead camshaft (DOHC) V8 in the 2011 Mustang GT already is the most powerful naturally aspirated production V8 Ford has ever produced. To make it worthy of the Boss name, Ford engineers tweaked more than a few bits of the engine.

They reengineered an entire dynamometer cell to handle the engine’s projected 7,500 rpm redline; put the first engines into Boss 302R race cars and sent them straight onto the track; and they designed a torture test equivalent to running the Daytona 250 race flat-out more than 175 times – in a row.

Only when the 440-hp V8 passed these tests, ensuring maximum power output without sacrificing durability, reliability and drivability, was it worthy of being called a Boss.

via HIGH-REVVING FORD 5.0-LITER V8 DELIVERS POWER, SPEED, FLEXIBILITY BEFITTING THE BOSS NAME | Ford Motor Company Newsroom.

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• Ford offered Boss 302 and 429 versions of Mustang from 1969 to 1970; the Boss 351 was built for 1971 only on a larger, restyled Mustang body
• The original Boss 302 cars were designed to dominate SCCA Trans-Am racing with a high-revving small-block V8 and outstanding road-holding capability; Boss 429 cars were designed with acceleration in mind and built to satisfy NASCAR engine homologation requirements
• All classic Boss models are coveted collectibles today thanks to outstanding performance and limited production numbers

MONTEREY, Calif., Aug. 13, 2010 – For 2012, Mustang Boss revives a legendary name known for uncompromising performance on the road and the track. Arriving in 1969, the first Mustang Boss was forged from a simple mandate by Ford management to the designers and engineers: Create a Mustang that would be unbeatable on SCCA race courses and local drag strips alike.

By then, Mustang sales success was assured thanks to its sporty nature. As a true high-performance icon, however, the car’s history had yet to be written. That changed when company leadership decided to pursue dominance in the popular SCCA Trans-Am road racing series. They chose to homologate their new NASCAR 429 engine using the Mustang, directing engineers to begin creating performance that would become legendary.

via THE BOSS LEGEND: THREE MUSTANGS THAT HELPED INSPIRE THE 2012 BOSS 302 | Ford Motor Company Newsroom.

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Dan Dinzebach
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• The 2011 Ford Explorer is 85 percent recyclable. The reinvented SUV leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior, as well as recycled steel in select exterior parts
• Ford is reducing its use of virgin steel by an estimated 119 tons a year by making Explorer’s noise-dampening fender baffles from the steel left over from stamping out the door openings of F-150 body sides
• 2011 Ford Explorer, the new fuel economy class leader in the midsize SUV segment, uses Ford’s latest high-tech powertrains and mechanical enhancements to achieve fuel economy improvements of more than 30 percent without sacrificing performance

DEARBORN, Mich., Aug. 5, 2010 – The all-new Ford Explorer is more than just the new fuel economy class leader in the midsize SUV segment. The reinvented Explorer, which arrives later this year, also sets a new benchmark for sustainability in the SUV segment due to an increased use of renewable and recycled content, such as parts made from steel left over from F-150 production.

The new Explorer also leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior. These and other eco-improvements help make Explorer 85 percent recyclable.

“Ford has made tremendous strides, not only in improving fuel economy in the new Explorer, but also in using more environmentally friendly materials,” said Jim Holland, chief nameplate engineer. “By offering better fuel efficiency in an overall greener package, we’re offering our SUV customers an appealing and sustainable product.”

via 2011 FORD EXPLORER GOES GREEN WITH MORE RECYCLED, RENEWABLE MATERIALS AND INCREASED FUEL EFFICIENCY | Ford Motor Company Newsroom.

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• The 6.7-liter Power Stroke® V8 turbocharged diesel powering the 2011 Ford F-Series
  Super Duty is now rated at best-in-class 800 lb.-ft. of torque and 400 horsepower
• Existing 2011 Ford F-Series Super Duty diesel pickup owners can get the increased power along with additional fuel economy improvements through a free dealer-installed software upgrade to the truck’s powertrain control module

TRAVERSE CITY, Mich., Aug. 3, 2010 – In an industry first, Ford Motor Company will make sure all 2011 Ford F-Series Super Duty pickup customers – past and future – receive the added power produced by the all-new 6.7-liter Power Stroke V8 turbocharged diesel.

The new Power Stroke is now rated at a best-in-class 800 lb.-ft. of torque and 400 horsepower. Owners who purchased a 2011 Super Duty diesel earlier this year will receive a letter inviting them to their dealership for the free 30-minute software upgrade to the truck’s powertrain control module.

The upgrade program will begin by Aug. 31 and continue for the next 12 months. The 2011 Super Duty diesel pickups in dealer inventory also will receive the upgrade.

via UNIQUE CUSTOMER PROGRAM ALLOWS ALL PICKUP OWNERS TO GET 2011 FORD SUPER DUTY POWER GAINS | Ford Motor Company Newsroom.

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• Ford researchers are advancing vehicle safety with the development of new crash avoidance systems that use wireless vehicle-to-vehicle and vehicle-to-infrastructure communications to detect and respond to imminent collisions
• Ford’s research into wireless “active safety” applications includes its vehicle-to-infrastructure Smart Intersection project
• Ford is conducting cooperative vehicle-to-vehicle and vehicle-to-infrastructure research with industry and government partners to increase road safety and traffic efficiency
• Globally harmonized standards are needed to enable global deployment of reliable and cost- effective vehicle-to-vehicle and vehicle-to-infrastructure technology

TRAVERSE CITY, Mich., Aug. 2, 2010 – Ford Motor Company’s researchers are developing advanced crash avoidance systems that use wireless and GPS technologies to help vehicles communicate with each other in traffic and help drivers avoid or mitigate accidents.

Ford’s Automatic Braking Intersection Collision Avoidance System (ABICAS), which is under development, uses radio-based wireless sensors, GPS and navigation information to detect the relative location of other radio-equipped test vehicles. The system is being designed to warn drivers of imminent side-impact collisions and automatically activate the brakes if necessary to avoid or minimize the damage caused by such collisions.

ABICAS is enabled by wireless vehicle-to-vehicle communications, and works in conjunction with radar- and camera-based driver assist features, such as adaptive cruise control and collision warning with brake support, which are available on many Ford vehicles.

via FORD RESEARCHERS ADVANCING CRASH AVOIDANCE CAPABILITY WITH WIRELESS TECHNOLOGY | Ford Motor Company Newsroom.

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• All-new Ford Explorer SUV offers best-in-class fuel economy from high-tech powertrains, featuring multiple enhancements to improve mechanical efficiency
• Explorer comes standard with a powerful, fuel-efficient 3.5-liter V6 engine with twin independent variable camshaft timing (Ti-VCT)
• For customers wanting top SUV fuel economy, Explorer offers an optional 2.0-liter EcoBoost™ I-4 engine delivering V6 power with four-cylinder fuel efficiency
• A pair of six-speed transmissions – unique to each engine – help deliver high performance and engaging driving dynamics with class-leading fuel efficiency

DEARBORN, Mich., July 26, 2010 – Ford’s iconic Explorer has been reinvented and redeveloped to create new expectations for SUV fuel efficiency and performance. It will be the new class leader in its segment with fuel economy improvements reaching more than 30 percent.

“This all-new Explorer adds class-leading fuel efficiency to a legendary portfolio of capability, performance and customer convenience,” said Jim Holland, chief nameplate engineer. “SUV customers in general – and Explorer customers specifically – told us they want the freedom and empowerment Explorer always has stood for, with improved performance and significantly increased fuel economy.”

via 2011 FORD EXPLORER BRINGS CLASS-LEADING FUEL ECONOMY, PERFORMANCE TO SPORT UTILITY SEGMENT | Ford Motor Company Newsroom.

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2011 Explorer

• All-new Ford Explorer delivers a bold new design – yet is instantly recognizable as an Explorer and a Ford – and raises the bar on customers’ expectations for a modern, capable, fuel-efficient SUV with unsurpassed aerodynamics

• World-class Explorer craftsmanship mandates precision engineering to uniform tolerances and margin gaps, adding high-quality materials and soft-touch trim to change customer perceptions about SUV fit, finish and quality
• The vehicle engineering team behind the new Explorer went to new heights – literally – to validate the attributes, capabilities, performance and fuel economy for a game-changing SUV
• A smooth, quiet ride results from the noise, vibration and harshness (NVH) team sweating the details throughout the virtual, prototype and validation phases of Explorer development

DEARBORN, Mich., July 26, 2010 – The 2011 Ford Explorer has been redesigned from bottom to top, inside and out, to reflect a contemporary vision of what customers today want in a modern SUV.

“Ford has changed everything about the all-new Explorer, yet it’s still instantly and instinctively recognizable as a Ford Explorer,” said Moray Callum, executive director of North America Design. “We believe that’s because it’s a contemporary interpretation of the same capabilities Explorer has always stood for, without compromise.”

via FORD EXPLORER: REDEFINING SUVs WITH BOLD DESIGN, PRECISION CRAFTSMANSHIP AND ‘QUIET’ QUALITY | Ford Motor Company Newsroom.

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• The new Ford Explorer offers customers an array of convenience technologies to tailor their SUV experience to their individual wants and needs
• Technologies such as MyFord Touch™ driver connect technology and Ford SYNC® communications and entertainment integration add convenience while helping keep customers engaged and focused on driving
• Explorer offers a Sony® Audio System with HD Radio™, media hub with two USB ports, an SD card reader and RCA video input jacks accessible through an 8-inch LCD screen with intuitive five-way controls mounted on the steering wheel
• 2011 Explorer will be available in base, XLT and Limited trim series with multiple package offerings, such as adaptive cruise control and collision warning with brake support, BLIS® (Blind Spot Information System) with cross-traffic alert and active park assist

DEARBORN, Mich., July 26, 2010 – The all-new Ford Explorer will offer SUV customers a broad range of trim levels and customer convenience and connectivity technologies that will raise the eyebrows among even luxury SUV owners.

“Today’s SUV customers really aren’t interested in compromising,” said Amy Marentic, group marketing manager. “They want luxury, convenience and technology with their all-road capability. Until now, they had to choose a luxury SUV to get the features they want – a feature level that this all-new, industry-leading Explorer now exceeds.”

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

via ALL-NEW FORD EXPLORER OFFERS SURPRISING LEVEL OF CONVENIENCE, CONNECTIVITY TECHNOLOGIES | Ford Motor Company Newsroom.

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• Annual production of the 2011 Ford Shelby GT500 has been limited to 5,500 units to maintain exclusivity of the product
• Demand for the new 2011 Ford Shelby GT500 has exceeded expectations with more than 3,300 initial dealer and retail orders received to date
• Premium features including the glass roof and the Electronics Package with SYNC, navigation and HD Radio^™ are exceeding expectations as consumers show an appetite for new features and technology

We have it in stock.

DEARBORN, Mich., July 12, 2010 – Customer demand for Ford’s new 2011 Shelby GT500 is growing nearly as fast as the world’s fastest production pony car. More than 3,300 orders have been placed for the new Shelby GT500. To ensure exclusivity, U.S. sales of the 2011 Shelby GT500 will be limited to 5,500 units.

“We are pleased with the pace of retail orders for the 2011 Shelby GT500,” said Fritz Wilke, Mustang brand manager. “The car continues to be popular with sports car enthusiasts and collectors who are blown away by the increase in horsepower and performance. The limited production of the 2011 should make this year even more desirable.”

The 2011 Shelby GT500 is powered by a new aluminum-block 5.4-liter supercharged V8 engine, which produces 550 horsepower and 510 lb.-ft. of torque, a 10 horsepower increase over the 2010 model. The engine is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

via 2011 FORD SHELBY GT500 IN HIGH DEMAND, RAPIDLY APPROACHING PRODUCTION LIMIT | Ford Motor Company Newsroom.

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• 2011 Ford Edge features four new wheel designs, including 18- and 20-inch wheels for Edge SEL and Edge Limited, and the class-exclusive 22-inch wheels that highlight the 2011 Ford Edge Sport
• New 18- and 20-inch wheels are one-half inch wider than the outgoing wheels, which helps improve handling
• The high-tech exterior appearance cues found on the wheels complement the class-exclusive features found in the interior of the 2011 Ford Edge, led by the arrival of available MyFord Touch™ driver connect technology
• The new Ford Edge arrives in dealer showrooms later this summer

DEARBORN, Mich., July 14, 2010 –  The all-new wheels of the 2011 Ford Edge, on their own, tell a story about the popular midsize crossover’s new, bolder exterior look. Like Edge itself, the new wheel choices are more engaging and expressive. Straight intersections are replaced by flowing, harmonious lines that convey a greater sense of style.

“We made a conscious effort to give the wheels a more fluid, more organic look,” said Hak Soo Ha, exterior design manager of the 2011 Ford Edge. “We wanted a look that conveys more of a handcrafted, premium treatment to give the new Edge an unmistakable appearance.”

via CLASS-EXCLUSIVE 22-INCH WHEELS STANDARD ON FORD EDGE SPORT HIGHLIGHT NEW WHEEL LINEUP FOR 2011 | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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2011 Ford Fiesta with graphic

• All-new 2011 Ford Fiesta comes with design cues that make it stand out, but owners can also add their own personal touch with available Ford Custom Accessories and graphics
• Accessory options include exterior or interior design items such as illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear
• Customers can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta

DEARBORN, Mich., July 8, 2010 – Ford Motor Company is giving Fiesta customers even more reasons to love their new car with an assortment of personalized options such as custom accessories, body kits, a Fiesta tattoo and graphics.

Vehicle personalization is a booming trend, with the Specialty Equipment Manufacturers Association (SEMA) anticipating the automotive aftermarket and accessories business to generate more than $27 billion this year.

“The Fiesta already offers customers a range of options to make it their own, from unique exterior colors to interior seating combinations, but with the addition of our accessory options, consumers can take Fiesta personalization to the next level,” said Sam De La Garza, Fiesta brand manager. “Each of the accessories adds a unique flavor to Fiesta, and everybody agrees they can find an accessory or graphic that matches their personality.”

via PERSONALIZE YOUR FORD FIESTA: ACCESSORIES, BODY KITS AND GRAPHICS PAVE THE WAY | Ford Motor Company Newsroom.

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• Ford, Lincoln and Mercury first half sales totaled 954,745, up 28 percent versus year ago; June sales totaled 170,900, up 15 percent
• New 2011 F-Series Super Duty and Mustang models are off to a fast start. Super Duty sales were up 58 percent in June versus year ago; Mustang retail sales increased 37 percent
• First Fiestas delivered to U.S. customers
• Ford’s retail market share continues to grow for the 20th time in 21 months as buyers turn to Ford’s fresh lineup of high-quality, fuel-efficient vehicles; Ford brand now has the highest initial quality among all non-luxury brands, according to J.D. Power and Associates’ 2010 Initial Quality Study

DEARBORN, Mich., July 1, 2010 – Ford’s newest models helped the company conclude a strong first half as Ford, Lincoln and Mercury dealers delivered 170,900 new vehicles in June – a 15 percent increase versus a year ago. Year-to-date sales totaled 954,745, up 28 percent with growth across Ford’s full family of cars (up 27 percent), utilities (up 24 percent) and trucks (up 32 percent).

Sales for the 2011 F-Series Super Duty were 58 percent higher than a year ago, capturing more than 50 percent of the heavy duty pickup segment – believed to be the first time since year 2000 that Super Duty has achieved a 50 percent share.

Retail sales for the Mustang were 37 percent higher than a year ago. Since the arrival of the 2011 model, featuring new V-6 and V-8 engines that deliver more horsepower and improved fuel economy, Mustang’s share has climbed to a level not seen in 13 months.

via FORD DELIVERS STRONG, BALANCED SALES IN FIRST HALF 2010; NEW SUPER DUTY, MUSTANG PACE JUNE SALES GROWTH | Ford Motor Company Newsroom.

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• Ford scrutinized every inch of the new 2011 Ford Explorer throughout the development – even when the design existed only on a computer screen – to ensure the vehicle delivered top-notch craftsmanship
• Ford utilized specialized high-tech equipment, from laser wands to aluminum bodies, to ensure the Explorer met the toughest craftsmanship standards
• The all-new Explorer had a devoted team assigned to ensure it had top-notch craftsmanship

DEARBORN, Mich., July 1, 2010 – When designers at Ford’s product development center sat down to sketch out the new 2011 Explorer, the team had a clear objective: Deliver a sleek, modern package, while maintaining the rugged looks of an SUV. But no matter what direction they took the new design, there was one thing that could not be compromised: craftsmanship.

“Every detail of the new Explorer was scrutinized,” said Peter Bejin, Ford craftsmanship supervisor.  “Craftsmanship – the look, the style, the feel of a well-built vehicle – is a critical step in the design process. It is the key differentiator in a competitive and crowded marketplace.”

It’s so important that Ford formed a dedicated group of product designers and engineers to focus solely on craftsmanship.  The Global Craftsmanship team, based both in Europe and the U.S., worked to ensure that every part, seam, button and dial is perfectly matched so that the vehicle is well crafted, aesthetically pleasing and functional.

via EXHAUSTIVE TESTS, UNCOMPROMISING APPROACH GIVE 2011 FORD EXPLORER WORLD-CLASS CRAFTSMANSHIP | Ford Motor Company Newsroom.

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