MyFord Touch with Eco-Route

• New MyFord Touch™ driver connect technology provides an array of real-time feedback on fuel efficiency performance that helps coach drivers to optimize their miles per gallon
• MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15 percent
• MyFord Touch launches this summer on the 2011 Ford Edge and will be available globally on the 2012 Ford Focus. MyLincoln Touch will be standard equipment on new Lincoln vehicles beginning with the 2011 Lincoln MKX

via NEW MYFORD TOUCH ‘COACHES’ DRIVERS TO IMPROVE FUEL EFFICIENCY; NAVIGATION ADDS ECO-ROUTE FEATURE | Ford Motor Company Newsroom.

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• Blue Oval adds fuel economy coach to MyFord Touch [w/video] (autoblog.com)
• Ford Unveils iPhone-Inspired MyFord And MyLincoln Interface Systems (motorauthority.com)
• myford touch (designboom.com)

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Dan Dinzebach
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MyFord Touch Instrument Panel

• Launching on the 2011 Ford Edge, the new MyFord™ driver connect technology redesigns the driver’s interface with the car, matching modern consumer electronics screens and controls that have become the standard for ease of use and rich graphic displays
• MyFord Touch organizes functions and settings with minimal menu layering for quick access – including personalization of relevant information to minimize driver distraction
• MyFord Touch interface and graphics are powered by the next generation of Ford SYNC®, built on Microsoft’s Windows Embedded Auto platform. Advances include improved voice recognition, more connectivity ports with SD card slot and WiFi capability

CHICAGO, Feb. 10, 2010 – MyFord Touch driver connect technology, launching on the 2011 Ford Edge, is designed to be powerful yet intuitive for drivers, blending strengths of the most proven interfaces in consumer electronics – including MP3 players and mobile phones – with a new generation of Ford’s award-winning SYNC system.

via MYFORD TOUCH DEFINES INTUITIVE DRIVER EXPERIENCE: ADVANCED CAPABILITIES VOICE-CONTROLLED NOW | Ford Motor Company Newsroom.

Ford SYNC is a factory-installed, in-car communications and entertainment system developed by Ford and Microsoft. It is based on the Microsoft Auto platform. The system is currently offered on 12 different Ford, Lincoln and Mercury vehicles in North America, starting with the 2008 model year.

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Ford Focus Named 'Most Significant" Vehicle at 2010 Detroit Auto Show By Autoweek Magazine

FORD FOCUS NAMED ‘MOST SIGNIFICANT’ VEHICLE AT 2010 DETROIT AUTO SHOW BY AUTOWEEK MAGAZINE

• The next-generation Ford Focus was named “Most Significant” vehicle at the 2010 North American International Auto Show Login to download images. Next-generation Ford Focus is named “Most Significant” vehicle of the 2010 North American International Auto Show NAIAS by the writers of AutoWeek Magazine and autoweek.com
• New Focus spearheads for Ford a new range of global C-cars based on a common platform underpinning up to 10 vehicles and 2 million units of annual production by 2012
• Stylish new range offers class-leading technologies, features and craftsmanship. It targets exceptional fuel economy and advances acclaimed levels of driving quality

DETROIT, Jan. 14, 2010 – The AutoWeek editorial staff has named Ford’s next-generation Focus the “Most Significant” vehicle of the 2010 North American International Auto Show. High praise indeed, considering the number of excellent cars and trucks at this month’s annual gathering in Detroit. The popular auto show hosted nearly 40 new vehicle premieres.

via FORD FOCUS NAMED ‘MOST SIGNIFICANT’ VEHICLE AT 2010 DETROIT AUTO SHOW BY AUTOWEEK MAGAZINE | Ford Motor Company Newsroom.

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• Ford Focus will feature company’s industry-leading new MyFord system using voice commands and intuitive controls to better connect drivers with personalized vehicle information, entertainment features and vehicle-enhanced Bluetooth-enabled mobile phones and PDAs
• MyFord employs familiar cell phone-style five-way buttons and clear LCDs to provide expanded information and help manage the functionality available to drivers
• MyFord is the next major Ford technology geared toward helping drivers complete their tasks while minimizing distractions
• Combined with SYNC®, the customizable MyFord in-vehicle experience will spread through the worldwide Ford lineup

via NEXT-GENERATION FORD FOCUS TO OFFER GROUNDBREAKING MYFORD TECHNOLOGY | Ford Motor Company Newsroom.

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• Ford Motor Company was awarded the Popular Mechanics’ Editor’s Choice Award for its groundbreaking MyFord Touch™ driver connect technology at the 2010 International CES
• The announcement marks the third time Ford has received the Popular Mechanics’ Editor’s Choice Award for best new product, demonstrating Ford’s commitment to advanced technology
• MyFord driver connect technology redesigns the driver’s interface with the car, matching modern consumer electronics screens and controls that have become the standard for ease of use and rich graphic displays

via MYFORD DRIVER CONNECT TECHNOLOGY WINS POPULAR MECHANICS’ EDITOR’S CHOICE AWARD AT 2010 CES | Ford Motor Company Newsroom.

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• LAS VEGAS, January 9, 2010 – CNET editors today awarded Ford Motor Company a “Best of CES” award for MyFord Touch™ , the company’s new driver connect technology, in the car and GPS technology category.
• “At Ford, technology innovation is driven by what consumers want, enhancing the driving experience and adding real value,” said Derrick Kuzak, Ford group vice president, Global Product Development. “We’re proud to have MyFord Touch recognized by CNET, as it positions Ford amongst the leaders in consumer electronics innovation.”

via FORD WINS CNET “BEST OF CES” AWARD FOR HOTTEST CAR, GPS TECHNOLOGY AT 2010 INTERNATIONAL CES | Ford Motor Company Newsroom.

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• New MyFord Touch™ driver connect technology allows drivers to personalize many aspects of the in-car experience, including home screen, technology settings and convenience features
• Personalized settings can be saved via programmable keys, allowing each driver to have his or her settings automatically applied even when the vehicle is shared
• The 8-inch center stack LCD can display a custom home screen with programmable “hot buttons,” uploaded photos and common phone functions, navigation destinations, climate control settings and audio presets

via MYFORD TOUCH MAKES EASY VEHICLE PERSONALIZATION A REALITY | Ford Motor Company Newsroom.

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Reconfigurable instrument panel LCD screens integrate with central speedometer.

• New MyFord™ driver connect technology blends Ford signature in-vehicle features into a cohesive experience, featuring intuitive controls, more voice activation and interface personalization
• MyFord Touch^™ interface includes dual 4.2-inch LCD screens with corresponding five-way button steering wheel controls and an 8-inch touch screen all controlled by simplified SYNC^®voice commands
• Intuitive driver connect technology provides access to ever-expanding in-vehicle functionality while minimizing driver distraction and improving interior aesthetics
• MyFord driver connect technology launches this year on 2011 Ford Edge and goes global with availability on 2012 Ford Focus.  MyLincoln Touch will be standard equipment on new Lincolns beginning with 2011 Lincoln MKX

via FORD INTRODUCES SIGNATURE INTERIOR EXPERIENCE: MYFORD TOUCH DRIVER CONNECT TECHNOLOGY | Ford Motor Company Newsroom.

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• Ford SYNC® application programming interface (API) allows SYNC to harness the power of smartphone mobile operating systems to access and control apps in Ford, Lincoln and Mercury vehicles
• Orangatame’s OpenBeak (formerly TwitterBerry), Pandora Internet music service and Stitcher “smart radio” apps are the first SYNC-enabled mobile applications to use the new SYNC open API
• SYNC-enabled applications were created by partners in as little as three days using SYNC software development kits, marking a new era where apps can be delivered in weeks, rather than months or years

via OPENBEAK, PANDORA AND STITCHER ARE FIRST TO USE FORD SYNC API, BRINGING TWITTER, INTERNET RADIO CONTROL INTO VEHICLES | Ford Motor Company Newsroom.

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• SYNC® voice-activated capabilities simplified through refined “voice engine,” powered by Nuance, allowing drivers to accomplish more tasks using fewer commands, more natural language structure
• More than 10,000 first-level commands are now recognized by SYNC, helping drivers unfamiliar with the system more easily navigate its functions and control additional systems
• SYNC syntax has been simplified; drivers no longer need to request “phone” prior to the command “Call [name]”; SYNC now recognizes the “call” command as a phone function

via IMPROVING THE CONVERSATION WITH YOUR CAR: FORD REFINES SYNC VOICE ENGINE FOR MORE FLEXIBILITY | Ford Motor Company Newsroom.

McMahon Ford
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Dan Dinzebach
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• Ford adds more capability to SYNC® Traffic, Direction & Information app with ‘Send to SYNC’ feature allowing drivers to visit leading mapping Web site MapQuest and have a destination sent to their Ford vehicle
• Drivers can download the destination information into the vehicle via their mobile phones
• Send to SYNC launches later this year and will be available for existing 2010 SYNC-equipped Ford vehicles, with no additional hardware or costs required

via FORD’S NEW ‘SEND TO SYNC’ SERVICE LETS USERS BEAM DESTINATIONS FROM MAPQUEST TO CAR | Ford Motor Company Newsroom.

McMahon Ford
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Dan Dinzebach
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• New MyFord TouchTM driver connect technology features WiFi receiver and Ford-developed built-in web browser for internet access while parked
• Next-generation SYNC® system also creates mobile WiFi hotspot for passenger use by leveraging customer’s USB mobile broadband modem plugged into system’s Media Hub
• WiFi capability will be standard on vehicles equipped with MyFord Touch with no additional hardware or subscriptions required beyond the user-supplied mobile broadband modem

via FORD SYNC CONNECTS CAR WITH INTERNET: NEW WIFI RECEIVER, BUILT-IN WEB BROWSER, MOBILE HOTSPOT | Ford Motor Company Newsroom.

McMahon Ford
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Dan Dinzebach
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• Navigation features will be standard on all Ford vehicles with MyFordTM and SYNC® with no extra hardware upgrades needed, making Ford the first automaker to compete with offerings from the hand-held navigation market
• MyFord vehicle interface will have basic graphical turn-by-turn directions standard, with full map-based navigation delivered by Secure Digital (SD) card, eliminating the need for expensive, specialized navigation DVD drives and displays
• Map-based SD card navigation builds on current SYNC Traffic, Directions & Information application, which delivers personalized traffic reports, precise turn-by-turn directions and up-to-date information including business listings, news, sports and weather – without the need for built-in navigation systems

via FORD MAKES NAVIGATION STANDARD ON MYFORD, SYNC-EQUIPPED VEHICLES | Ford Motor Company Newsroom.

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Jason Johnson, Product Development Engineer

• Jason Johnson is a key member of the team bringing SYNC® and MyFord together, making Ford’s all new vehicle environment a reality
• One of Johnson’s key responsibilities is refining the interaction between people and their Ford vehicles with usability a top priority
• Johnson, a Texas native, now lives with his wife and young son in Dearborn, Mich., where he enjoys travel, interior design and photography

As Ford rolls out MyFord, its next-generation vehicle environment, engineers who have been working on the project for years are beginning to see the fruits of their efforts. Jason Johnson, user interface design engineer, SYNC Product Development, is a key member of that team, working to ensure the next generation of SYNC, the “brains” behind MyFord, lives up to its promise

via JASON JOHNSON: MAKING THE MAGIC OF FORD SYNC A REALITY FOR CONSUMERS | Ford Motor Company Newsroom.

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The following are remarks as prepared for the Ford Motor Company keynote address at the 2010 Consumer Electronics Show in Las Vegas on Jan. 7, 2010 as delivered by:

• Alan Mulally, President and Chief Executive Officer
• Derrick Kuzak, Group Vice President, Global Product Development
• Jim Buczkowski, Electrical Engineering DirectorDoug VanDagens, Connected Services Director
• Julius Marchwicki, SYNC Product Manager

Alan Mulally
Thank you, Gary (Shapiro) for inviting us back to CES. It seems more like 12-weeks ago and not 12 months that we showed you our latest innovations to improve our award-winning SYNC technology. Our participation in CES last year was inspirational.   There were so many amazing technologies. And we appreciated the warm reception.

A lot has happened since then. Ford is in a different place.  Our products are being recognized. And we have made great progress as a business even as the world around us has been changing.  For example, nearly everybody’s mom now has a FaceBook page and they post pictures of their grandkids from a smart phone using the TwitPic app.

Speaking of Twitter, it grew from 4 to 60 million users worldwide in the past year.  Texting is now the favored form of communication for every age group.  Look around.  You now see people putting on their reading glasses so that they can thumb-type a text.  And tens-of-thousands of mobile apps have been created, some for platforms that did not even exist a year ago.

Fortunately, the in-car connectivity strategy that Ford chose has proven to be the right one – because it accommodates this kind of sweeping change.  That is the unique advantage of connecting customers by means of their own mobile phones, instead of an embedded device.  Last year, I said we would have one million SYNC-equipped cars on the road by the start of 2010.

I’m proud to say we hit that goal – in May.

Looking ahead, we continue to remain focused on our plan, which is about delivering great Ford products that feature the technologies that people really want and value.  Our engineers completely accept and embrace this challenge.  In a few minutes, our Group Vice President of Global Product Development, Derrick Kuzak, is going to share a few of these “value added” innovations with you.  These are the features that set us apart: our “Signature Brand Technologies.”  And we believe these features have a place in every Ford vehicle and not just our luxury models.

What language do we use to define the “value” of technology?  Simply, Ford’s commitment to innovation is supported by four principals that inform and guide every design and engineering effort.   They are to be best-in-class in Quality, Safety, Fuel Efficiency and what we call Smart Technologies.

Quality and safety are the price of admission and we work to continually raise the bar.  But the last two, “Fuel Efficiency and Smart,” are strategically important because green technology and smart innovations are helping us serve our customers and differentiate Ford.

Consider where our Green strategy has taken us.  The Ford Fusion Hybrid, rated at 41 mpg, is the most fuel-efficient mid-size sedan in America.  It is the only hybrid with the cool SmartGauge feature that actually coaches you to be a more fuel-efficient driver.  That kind of technology adds real value, which is especially appealing to the hybrid owner.  In fact, our SmartGauge technology was officially awarded a prestigious “Outstanding Achievement” design award by HOW Magazine.

As for “Smart” technology, I think most people would immediately point to Ford’s SYNC as an example.  This feature is enjoying increased awareness and popularity in the marketplace.  According to our research, 32 percent of customers surveyed indicate that SYNC was critical or important to their decision to purchase.  And with each SYNC upgrade, we see growth in heavy users.

• 81 percent of heavy users are satisfied with the SYNC technology
• 77 percent of our SYNC customers overall would recommend it to a friend

And the use of voice commands is growing as the technology adoption grows with 63 percent of SYNC customers now using voice commands.

Last year at CES, we announced a national partnership with retail electronics leader Best Buy – aimed at helping build awareness for SYNC.  At that time, we also announced an agreement to provide mobile technical support through Best Buy Mobile stores and their Geek Squad nationwide.  We recently completed a 30-day pilot program in the Dallas area.  Consumers participated in nearly 3,500 SYNC demonstrations, conducted on site at the Best Buy stores.

The results of this “launch-and-learn” have been eye-opening.  For starters, an amazing 70 percent of the consumers who participated in a SYNC demo say they are now more likely to consider buying a Ford, Lincoln or Mercury product.  In addition, 80 percent of them also stated that understanding how to use the hands-free Ford SYNC system improved their overall opinion of Ford.  The success of the demo pilot program has confirmed our strategy, and in the next phase, Ford dealerships will work with local Best Buy stores in Pennsylvania and California to kick off independent customer clinics.

It is rewarding to see that, as soon as customers experience SYNC, they understand the value it brings to their driving experience.  This is reflected in the recent accolades awarded to Ford cars and trucks that showcase SYNC and its related technologies.  Chief among these honors are the recently announced International CES 2010 Innovations Design and Engineering Awards.  Two Ford-exclusive technologies – Ford Work Solutions and SYNC – are being honored.

Ford Work Solutions’ in-dash computer won 2010 Best of Innovations in the category of In-Vehicle Accessories.  This is not only a first for Ford, but a first for the auto industry. And SYNC’s latest application, Traffic, Directions and Information, or “TDI,” was honored in the category of In-Vehicle Navigation/Telematics and Intelligent Transportation Systems.  We are honored that CES, among others, has recognized our efforts in providing these customer-driven features.

And we appreciate how so many of you here inspired us to move at Silicon Valley speeds as we deliver the cars of tomorrow today.  It is challenging.  And it is fun.  Fortunately, Ford has an expert who is helping us do the right things.  Here to tell you more about our plans for 2010 and beyond is our Global Product Development Chief, Derrick Kuzak.

The remaining remarks via Remarks as prepared for the Ford Motor Company Keynote address at the 2010 Consumer Electronics Show | Ford Motor Company Newsroom.

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